myhive Expert Breakfast x E+H Rechtsanwälte
Hannah Kercz and Helmut Liebel from E+H Rechtsanwälte on the topic: “Brands and Logos in the Digital Transformation: Competitive Advantage and Risk.”
Dear myhive community,
On May 5, the myhive Expert Breakfast took place on the topic of “Brands and Logos in the Digital Transformation: Competitive Advantage and Risk.” Together with experts Hannah Kercz and Helmut Liebel from E+H Rechtsanwälte, we enjoyed an engaging and practical morning.
The focus was on current legal issues surrounding trademarks, designs, and artificial intelligence.
The speakers provided valuable insights into the journey “from idea to brand,” highlighted strategic and legal aspects of modern brand management, and discussed the challenges arising from AI-generated work—particularly with regard to copyright and liability issues.
We would like to extend our sincere thanks to all participants for the inspiring exchange and the successful start to the workday together.
Your myhive Community & Operations Management Team,
Julia Dobbler, Jana Warnecke, and Roxana Ignat
myhive redefines working life and creates space for successful companies. Thanks to a concept that meets all possible requirements and a feel-good ambience, our myhive offices are currently setting new standards in 6 countries.