Especially for companies or businesses that offer services and where direct customer contact is the order of the day, it is important that existing customers as well as interested parties and potential new customers get an impression of the team. Especially if the contact is primarily in writing - possibly supplemented by a phone call or two - a well-maintained team page helps to create customer loyalty. 

About us - why is digital company presentation important?

A modern company website is much more than just an online business card. It is a dynamic place where customers, partners and interested parties can find out about products, services and the company itself. Such a site is the right place to present the corporate culture. The mission, vision and values of the company can be presented here. 

In times when trust in companies plays a decisive role, the "About us" page offers the opportunity to emphasize human and authentic aspects of a company. 

This is us: the team introduction

The team page is an important sub-section of this company presentation. Having faces to the people with whom customers and partners have daily contact strengthens trust and the personal level. We have summarized the most important advantages of a team page for you: 

• Building trust: People do business with people. A well-designed team page can give visitors an insight into the people behind the brand.  
• Show expertise: Each of your employees is a valuable part of your company. Show this by marketing the broad expertise your team can offer.   
• Differentiate from competitors: A unique team page can help you stand out from the competition. 

The problems of a team page - what you need to watch out for

Team pages are not only a great advertisement, they also involve work. To keep the effort as low as possible, it is worth keeping the following things in mind: 

• Preparation is everything: If you don't spend enough time preparing and don't have a clear plan of how you want to present your team, you'll quickly end up doing twice as much work.   
• Provide enough content: If not enough information or only generic content is provided, the page can be perceived as irrelevant.   
• Keep your finger on the pulse: Teams change. A team page that is not up to date can give a false and, in the worst case, unkind impression. So avoid having outdated content on your page. 

Tips for an authentic team presentation

• Consistent photos: Include appealing and authentic images of your employees. Make sure that there is a consistent visual language that also matches the look of the website. This not only ensures that the presentation of the team fits well into the site, but also looks professional and appealing.  
• Branded clothing: If your company has branded clothing, it makes sense for the team to present themselves in it. Otherwise, a uniform clothing color is a good idea to avoid unfavorable color combinations.   
• Pictures alone are not enough: make sure that names and job titles are added to the employee photos. How long a person has worked for you can also be interesting. If that suits you, a fun fact about each person can also be included.   
• Create a captivating video: Moving images allow for a different kind of emotional engagement. You can also combine a team presentation and image film with a short video. Instead of introducing your employees in the form of a profile, let them talk about the company and their areas of responsibility.   
• The team as a whole can also be presented in one paragraph. Perhaps you also have sub-teams that can also introduce themselves in a few sentences. 
• Quotes: What makes the team special? Integrate statements that a HR manager, boss or even employees themselves have made about the team. 

A successful "Meet the Team" page can be a valuable addition to any company website. It strengthens the trust of visitors and gives them an authentic insight into the company. It is important to keep it up to date and to design it authentically.