It's no news: bees are simply close to our hearts. We love the industrious honey collectors and have a very special relationship with them. We regularly surprise you with exciting bee facts on our myhive Facebook account. Their highly social way of life is just as fascinating as their division of labor or their economic importance. It's not just about honey production, but also the enormous pollination service for many other crops, on which millions of people depend for their food.
So there are many good reasons, not only – but also – to think briefly about these special insects on today's World Bee Day and to appreciate their contribution to the ecosystem in everyday life. To make both easier, we are distributing in the morning free honey for the myhive community on this day and reminding them of their black and yellow friends.
And thus we also remind you about the literal meaning of myhive…