Expert Breakfast in May
Our Expert Breakfast on May 17, 2018 had the topic INNOVATE OR DIE – How to find the right innovations for your company.
Our Expert Breakfast on May 17, 2018 had the topic INNOVATE OR DIE – How to find the right innovations for your company.
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Expert Breakfast in May
Dear myhive community,
our Expert Breakfast on May 17, 2018 had the topic INNOVATE OR DIE – How to find the right innovations for your company. Bernhard Klein, head of marketing at IMMOFINANZ AG, provided many valuable inputs regarding innovation, fighting dogmata and maintaining success in times of digital change.
It’s not only about having innovative ideas; it’s also about translating them to the market and yet stay faithful to your brand’s values. An example: Why not build a sand version of Schoenbrunn castle on the beach of Barcelona to start a viral hype and get tourists interested in Vienna? Bernhard Klein also emphasized the “courage to leave empty spots” approach and the focus on earned media in the digital world, where plain audience figures alone no longer matter most.
At the end he offered a book recommendation: “55 charts to developing business models” by Oliver Gassmann.
Highly motivated and also in renewed physical strength we started into the day after that breakfast – and are now more than ever looking out for ideas and innovative thoughts.
Our next business breakfast will take place in June, and then our event series will be heading into a summer break. Please refer to our newsletter, the myhive-offices App, our Facebook fan page or to the myhive website.
Your community manager
Julia Dobbler
myhive redefines working life and creates space for successful companies. Thanks to a concept that meets all possible requirements and a feel-good ambience, our myhive offices are currently setting new standards in 6 countries.