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Dear myhive community,
how can a company evolve into a unique brand? At the expert breakfast on February 14, 2019, Bernhard Klein of IMMOFINANZ offered stunning views into the exciting world of brand development.
What do Apple, Facebook, Ikea and Mercedes-Benz have in common? They are strong brands everyone knows. When we hear their names or see their logos, we have certain feelings, a so-called positive prejudice. Based on many similar examples, he showed the audience what makes brands unique and which traps should be avoided when developing a brand.
The audience cheered the brand of German singer Udo Lindenberg which he developed on August 13, 1973 on a napkin, defining concrete steps and brand values like „henna in the hair“, „listen to David Bowie“, „never sober on the stage (1.2 blood alcohol level minimum)“. The success proved him right!
More than 40 guests from 14 companies – among them Eisenberger & Herzog Rechtsanwalts GmbH, Henkell Freixenet Austria GmbH, SISCON Unternehmensberatung GmbH und Wienerberger AG – attended the event.
The expert breakfast series will be continued on March 14, 2019. Look forward to exciting speeches and special highlights. Find the details soon on our website, at our Facebook community and in our App and newsletter.
Your Community Manager
Julia Dobbler
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